Rationale

This is a conceptual poster advertising the singer Loreena McKennitt’s upcoming tour through America.

Art Nouveau was a heavy historical influence on this piece, with the thick outline, curvilinear lines, halo and overall detail speaking to that style. The colours are meant to convey the earthy, Celtic tradition that McKennitt embodies, and performs.

This ad would be displayed across media; papered on poles in downtown areas, in newspapers and dailies, and/or across the web.

Purpose

Promo Poster (print & digital)

Audience

Conceptual

Date

March 2016