Ferguson Moving & Storage

Ferguson Moving & Storage is a North Vancouver-based company, currently franchising across the lower mainland, and nationally. This 100+ year old company needed graphic design support as they roll out their franchising strategy, using the existing logo and colours to build a brand that is recognized in a competitive industry, and which attracts attentions of both customers and franchisees alike.

Projects (to date) include: complete website redesign, document design of all franchise collateral, direct marketing design, email marketing design, sales brochure design, art direction of photoshoot, logo variation creation and expanding the visual brand elements.

Purpose

Web redesign; document design; marketing materials

Audience

Canadian owned; national reach

Date

Feb 2018 to present

The sales brochure was designed with a folio cover/back (with a pocket insert) and multi-page magazine spread interior. It was structured to act as a both a leave behind and something that could guide a sales visit, drawing a customer in with its professional finish and helpful information.

Two variations of a direct marketing mailer were designed (pictured above is the front/back of the larger version). The content needed to be engaging, clear, and strongly branded. The result is an eye-catching mailer that captures a contest, calls to action, contact information, testimonials, and more… all without overwhelming the eye.