Splash Strategy

Splash Strategy is a new consulting agency out of Toronto, Canada. Their mission is to help high potential professionals strategically advance and accelerate their careers through practical leadership training and coaching.

There were a number of exciting projects in the work for Splash, and the goals were to use the existing logo and other brand elements as a launching point for creating packaging, an ebook, and other design elements for their programs and website.

Purpose

Brand extension; eBook; resource design

Audience

Canadian owned; international reach

Date

July to October 2018

Spark-a-Chat™ is a set of conversation starters, designed like a pack of cards. The goal was to design an individual logo for this product to allow for future editions with different themes; this first version was to align with the main Splash brand, pulling on the same themes and colours. Each card as well as the box itself was individually designed to best reflect the content, messaging, and use.

The consulting work of Splash Strategy required individual icons to be developed for one of their courses. The goals were to align with the existing brand, while also extending the visual language further, creating more elements to work with going forward as more programming is developed.