Rationale

West Coast Lawns & Gardens were looking to grow and refine their business in 2017. Based out of North Vancouver, BC, this landscaping company has continued to grow every year, taming & beautifying wild West Coast yards.

They needed marketing and design support as they expanded their crew, added to their truck fleet, and refined business processes.

Projects to date include: Market Analysis Report, Marketing Report (SWOT Analysis, etc.), vehicle wraps, operating manuals, uniform design, brochures, lawn signs, and branding collateral.

Purpose

Vehicle wraps; manuals; marketing & branding collateral

Audience

Vancouver, BC & Lower Mainland

Date

January 2017 to present

The vehicle wraps were designed to extend the current branding, adding shapes and other visual language to convey the tone and personality of WCLG. A Call to Action was important, along with furthering brand awareness.

Marketing materials have included a pamphlet of services, a mail-out postcard, and lawn signs. Creating consistent but modest branding that aligns with WCLG’s vision for the company’s future were the main design goals.