ThinkFleet Management



In need of a generalist graphic designer with a strong marketing expertise and business acumen.


A start-up company experiencing incredible one-year growth.

Select Projects

  • Marketing materials both print and digital
  • Complete website redesign
  • Sales support document design

About ThinkFleet

ThinkFleet is about bringing trailblazing fleet performance, dependable support, and vehicle financing options to fleets of all sizes. These are expectation-busting, future-focused services that keep businesses succeeding well into the future.

Note: this start-up was so successful they have evolved into a national corp with a marketing department and a new name! We parted ways as the new VP had her own creatives she was used to working with.

Every start up needs a designer

ThinkFleet came to me with their logo, the successes from their first client, and big dreams.

Thanks to my business degree I helped them develop their business plan, be a sounding board for strategic options, and generally just develop ad hoc documents for sales calls, social media, client on-boarding and training, investor pitch decks, and so much more.

Our biggest achievement together was overhauling their website into a site that targeted a very specific niche of clients they were after and a clear lead generating call to action.

Clients like this remind me of the roll of graphic design in a start-up: the creation of the end products that help sell the idea either to investors or to customers. And without sales, there isn’t a start-up in the world that can last.

Michelle is an amazing person who is extremely professional and a joy to work with. Since ThinkFleet’s inception, she has worked on several projects including branding, website design, marketing materials, client and in-house training information, business plan, and much more. She has the invaluable ability to distill a mix of different ideas into a concise and powerful message and then marry that with her fantastic graphic design skills, producing a professional and beautiful end-product. I can’t recommend her services enough!

Jake Lacey

ThinkFleet Management