When does minimalist logo design become bad design?

When does minimalist logo design become bad design?

Nov 9, 2023 | Branding

“Timeless” design is pretty synonymous with clean, simple, minimalist design. And timeless design is often the primary aim for a logo designer. For examples of what I mean, think of IBM’s Rebus design, Nasa’s worm logotype, McDonald’s golden arches, Milwaukee Brewers...
What does a well-designed brand even look like?

What does a well-designed brand even look like?

Oct 12, 2023 | Branding

We all know Nike and Apple are the brands to point to when you want to applaud the role of design in a company. But most businesses aren’t aspiring to such a global reach, nor do they have the kind of early-to-market advantages that those companies had. These days...